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Summary

Masa (also known as Masa Finance, later rebranded as Gopher) is a Web3 data and identity protocol that launched a soulbound token standard on Ethereum in 2023 before pivoting to a decentralized AI data network. The MASA token, sold via CoinList in March 2024 at $0.079 and hitting an all-time high of approximately $0.4697 on its April 11, 2024 listing date, subsequently collapsed by over 99.9% to trade near $0.00002 by mid-2026. ZachXBT publicly accused the project of concealing a six-figure security exploit in September 2024, which the team later confirmed only after the allegation was made public.

Connected Entities

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Masa
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Timeline(15 events)

2021-01-01

Masa Finance founded by Brendan Playford; initial focus on decentralized credit and identity protocol

2022-05-04

Masa Finance raises $3.5M pre-seed round to build decentralized credit protocol, reported by TechCrunch

2023-01-17

Masa launches mainnet of first soulbound identity protocol on Ethereum; introduces .soul names and web3 credit score SBTs

2024-03-07

MASA token public sale on CoinList at $0.079; raises $8.75M in 17 minutes, six times oversubscribed

2024-03-28

Masa announces LayerZero integration for cross-chain MASA token transfers via OFT standard

2024-04-11

MASA token TGE and mainnet launch; token reaches all-time high of approximately $0.4697; listed on Bybit, KuCoin, Gate, HTX, and PancakeSwap

2024-08-01

Masa launches Bittensor Subnet 42 for real-time AI data aggregation

2024-09-20

First security exploit occurs on MASA token contract on Base blockchain; six-figure losses incurred; incident not publicly disclosed by Masa team

2024-10-17

Second security exploit occurs on MASA Base blockchain contract; ZachXBT publicly confronts Masa team, alleging the September exploit was concealed and framed as an 'upgrade'

2024-10-18

Masa team acknowledges both security incidents on September 20 and October 17; claims no material business impact and promises token credits to affected users

2024-10-17

MASA token reaches then-all-time low of $0.004369

2024-12-01

Masa launches Bittensor Subnet 59 (AI Agent Arena); secures additional strategic funding from DCG

2025-09-01

Masa rebrands to Gopher; announces planned 1:1 token swap from $MASA to $GOAI; announces transition to Cosmos SDK Layer-1 blockchain

2026-04-30

MASA token hits new all-time low of approximately $0.00001305

2026-05-01

Founder Brendan Playford posts on X regarding MASA-to-GOAI migration details and tokenomics; project remains in transition

Provenance & Audit Trail

Decision Log

This investigation is cryptographically anchored to the Solana blockchain and source URLs are archived via the Internet Archive.

model: claude-sonnet

generated: 5/4/2026, 4:04:57 PM

last updated: 5/26/2026, 4:11:13 AM

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