Masa
Summary
Masa (also known as Masa Finance, later rebranded as Gopher) is a Web3 data and identity protocol that launched a soulbound token standard on Ethereum in 2023 before pivoting to a decentralized AI data network. The MASA token, sold via CoinList in March 2024 at $0.079 and hitting an all-time high of approximately $0.4697 on its April 11, 2024 listing date, subsequently collapsed by over 99.9% to trade near $0.00002 by mid-2026. ZachXBT publicly accused the project of concealing a six-figure security exploit in September 2024, which the team later confirmed only after the allegation was made public.
Connected Entities
1 entities- + 4 more
Timeline(15 events)
2021-01-01
Masa Finance founded by Brendan Playford; initial focus on decentralized credit and identity protocol
2022-05-04
Masa Finance raises $3.5M pre-seed round to build decentralized credit protocol, reported by TechCrunch
2023-01-17
Masa launches mainnet of first soulbound identity protocol on Ethereum; introduces .soul names and web3 credit score SBTs
2024-03-07
MASA token public sale on CoinList at $0.079; raises $8.75M in 17 minutes, six times oversubscribed
2024-03-28
Masa announces LayerZero integration for cross-chain MASA token transfers via OFT standard
2024-04-11
MASA token TGE and mainnet launch; token reaches all-time high of approximately $0.4697; listed on Bybit, KuCoin, Gate, HTX, and PancakeSwap
2024-09-20
First security exploit occurs on MASA token contract on Base blockchain; six-figure losses incurred; incident not publicly disclosed by Masa team
2024-10-17
Second security exploit occurs on MASA Base blockchain contract; ZachXBT publicly confronts Masa team, alleging the September exploit was concealed and framed as an 'upgrade'
2024-10-18
Masa team acknowledges both security incidents on September 20 and October 17; claims no material business impact and promises token credits to affected users
2024-12-01
Masa launches Bittensor Subnet 59 (AI Agent Arena); secures additional strategic funding from DCG
Decision Log
- hash: 8mY14fA5F4MJW2FSm3VVRSZq21z2ZCmex2K79CB6KEYC
This investigation is cryptographically anchored to the Solana blockchain and source URLs are archived via the Internet Archive.
model: claude-sonnet
generated: 5/4/2026, 4:04:57 PM
last updated: 5/26/2026, 4:11:13 AM
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