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Roll

avoid.net/roll→32/100·82% conf.
[AI-DRAFTED · AWAITING VERIFICATION][src:defillama]
anchored·3UTPk9…sBWC

Summary

Roll (tryroll.com) is an Ethereum-based social token infrastructure platform that allows creators to mint, distribute, and manage branded personal tokens. On March 14, 2021, Roll suffered a critical security breach in which an attacker compromised the private keys of its hot wallet and liquidated approximately $5.7 million worth of social tokens across 42 different creator tokens, routing stolen ETH through Tornado Cash. Roll subsequently upgraded its security infrastructure via a Fireblocks MPC integration and raised a $10M Series A in September 2021, but the root cause of the private key compromise was never publicly confirmed.

Connected Entities

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    Timeline(8 events)

    2018-01-01

    Roll founded by Bradley Miles and Sid Kalla.

    2019-01-01

    Roll platform launched on Ethereum mainnet, enabling creators to mint social tokens.

    2021-03-14

    Roll's hot wallet private keys compromised. Approximately 3,000 ETH ($5.7M) in social tokens across 42 creator tokens drained and liquidated via Uniswap. Hundreds of ETH subsequently moved to Tornado Cash. Multiple social tokens collapse 25-96% in value.

    2021-03-14

    Roll suspends all withdrawals and begins internal investigation. $500,000 creator relief fund announced.

    2021-03-23

    Roll publicly states it still cannot determine how private keys were accessed. CEO Bradley Miles acknowledges lack of pre-launch infrastructure security audits.

    2021-06-24

    Roll announces Fireblocks MPC wallet integration, securing up to $30M in cybersecurity insurance for creators and users. Updated smart contracts released for dual-firm audit.

    2021-09-28

    Roll closes $10M Series A funding round led by IOSG Ventures, bringing total raised to $12.7M. Investors include Animoca Brands, Alchemy, Huobi Ventures, and notable crypto angels.

    2022-09-13

    Roll launches on-chain Ethereum memberships and staking tools, expanding creator economy infrastructure.

    Provenance & Audit Trail
    Anchored on SolanaVerify on-chainsrc:defillama

    Decision Log

    This investigation is cryptographically anchored to the Solana blockchain and source URLs are archived via the Internet Archive.

    full audit log →version history →

    model: claude-sonnet-4-6

    generated: 5/4/2026, 2:54:58 AM

    last updated: 5/28/2026, 6:57:57 PM

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