Roll
Last changed 2026-10-10 · Score recalculated — Rescored under Scoring v2, the published formula (avoid.net/scoring): 32 → 61. Problems weighed by who is responsible: incidents the subject suffered −6.4, concerns that are not fraud −3.2, problems around the subject, caused by others −2.4; legitimacy credit long-running +8. Version history →
Why this score
| Every page starts at | 65 |
| Concerns that are not fraud | -3.2 |
| Incidents it suffered (e.g. hacks) | -6.4 |
| Problems around it, caused by others | -2.4 |
| Long-running | +8 |
| Sum | 61 |
Score: 61/100 (kept between 0 and 100)
How scoring works →Summary
Roll (tryroll.com) is an Ethereum-based social token infrastructure platform that allows creators to mint, distribute, and manage branded personal tokens. On March 14, 2021, Roll suffered a critical security breach in which an attacker compromised the private keys of its hot wallet and liquidated approximately $5.7 million worth of social tokens across 42 different creator tokens, routing stolen ETH through Tornado Cash. Roll subsequently upgraded its security infrastructure via a Fireblocks MPC integration and raised a $10M Series A in September 2021, but the root cause of the private key compromise was never publicly confirmed.
Connected Entities
6 entities · 60 linked investigations- Axie Infinity→mentioned with→Binance(70%)
- Binance→mentioned with→Ethereum(65%)
- Axie Infinity→mentioned with→Ethereum(80%)
- Uniswap→mentioned with→Ethereum(80%)
- Roll→mentioned with→Ethereum(80%)
- Roll→mentioned with→Binance(60%)
- Roll→mentioned with→Uniswap(70%)
- Roll→mentioned with→Axie Infinity(80%)
- Roll→mentioned with→Amazon Web Services(80%)
Timeline(8 events)
2018
Roll founded by Bradley Miles and Sid Kalla.
2019
Roll platform launched on Ethereum mainnet, enabling creators to mint social tokens.
14 March 2021
Roll's hot wallet private keys compromised. Approximately 3,000 ETH ($5.7M) in social tokens across 42 creator tokens drained and liquidated via Uniswap. Hundreds of ETH subsequently moved to Tornado Cash. Multiple social tokens collapse 25-96% in value.
14 March 2021
Roll suspends all withdrawals and begins internal investigation. $500,000 creator relief fund announced.
23 March 2021
Roll publicly states it still cannot determine how private keys were accessed. CEO Bradley Miles acknowledges lack of pre-launch infrastructure security audits.
24 June 2021
Roll announces Fireblocks MPC wallet integration, securing up to $30M in cybersecurity insurance for creators and users. Updated smart contracts released for dual-firm audit.
28 September 2021
Roll closes $10M Series A funding round led by IOSG Ventures, bringing total raised to $12.7M. Investors include Animoca Brands, Alchemy, Huobi Ventures, and notable crypto angels.
13 September 2022
Roll launches on-chain Ethereum memberships and staking tools, expanding creator economy infrastructure.
Decision Log
- slot 455367671 · hash 2JonZ3f9Z37rSGPTxiQFMUMjTn8Us9JaoHFyQkCd8GyU
- slot 422779238 · hash HfCQufhAoUieSfA1godeBRBYZJMYuFJkrS3qyoUYSpGE
This investigation is cryptographically anchored to the Solana blockchain (2 decisions). 13 of 15 cited source URLs have an Internet Archive snapshot.
model: claude-sonnet-4-6
generated: 5/4/2026, 2:54:58 AM
last updated: 10/10/2026, 6:47:45 PM
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